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How We Choose a Cotton Mill

How We Choose a Cotton Mill

We visited eleven mills before settling on two. Here is the checklist we used, from fibre length to how they treat their dye water. Where it starts Most of what we make begins with a question from a customer. This one came in three times in a single week, which is...
Inside the Print Room

Inside the Print Room

Water-based inks, hand-pulled screens and a drying tunnel that runs at exactly 160 °C. A morning with our print partners. Where it starts Most of what we make begins with a question from a customer. This one came in three times in a single week, which is usually our...
From Sketch to Sample in Six Weeks

From Sketch to Sample in Six Weeks

A week-by-week diary of one hoodie, from the first pencil line to the sample that finally came back right. Where it starts Most of what we make begins with a question from a customer. This one came in three times in a single week, which is usually our cue to sit down...
Our House Style for Long Reads

Our House Style for Long Reads

This is our house style for long reads: how a journal entry looks when it uses every element — headings, links, lists, quotes, images, code and tables. We keep it here so new writers can see the rules in one place. The short version: write the way you talk, cut every...